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Summary: Measure, Manage & Reduce Supply Chain Carbon emissions
EcoClaim is a carbon intelligence platform purpose-built for property insurance claims. It embeds within insurers’ existing workflows to measure claim-level emissions—especially Scope 3—while guiding more resilient, lower-carbon rebuild decisions. By turning emissions data into actionable recommendations, EcoClaim helps insurers reduce claims costs, improve compliance, and strengthen long-term portfolio resilience.
Context
Climate-driven catastrophes are increasing in frequency and severity, pushing insurance claims costs beyond what pricing models can keep up with. Insurers face rising loss ratios and reduced underwriting capacity.
Claims-driven emissions are a major blind spot. Insurers lack product-level data to measure Scope 3 emissions embedded in rebuilds, making regulatory compliance and credible transition planning difficult.
Repairs often repeat the same vulnerabilities. Rebuilding “as it was” recreates structural weaknesses, leading to repeat losses at the same properties after future events.
There is no practical tool embedded in claims workflows to both measure carbon impact and guide more resilient rebuild decisions. This creates a data gap between climate risk exposure and operational action.
Improving resiliency at the point of claim is a leverage point. Embedding product-level data and emissions measurement into today’s rebuilds creates cost savings, reduces future losses, and supports long-term climate mitigation.
Meet the Team
Tom Herman | CTO | Bates College, BS
20+ years in startup & product development
Co-founder of MetaCarbon, offering carbon offset portfolio management tools
Frequent university guest lecturer
Jodi Scarlett | CEO
Lifetime entrepreneur
Bootstraped restoration business to $20 million in revenue
Bachelor of Commerce and MBA
Accolades including Chase Morgan’s
JP Morgan Chase's Women-2-Watch
Quick Facts
HQ: Canada (expanding to UK/EU & U.S.)
Employees: 2 FTE co-founders (+ Oxford lab team)
Sector & Business Model: Insurtech | Climate Tech | B2B SaaS + Per-Claim Fees + Marketplace Revenue Share
Product: EcoClaim TRAX – Embedded carbon intelligence layer for insurance claims; measures Scope 1–4 emissions, enables claim-level carbon attribution, AI-powered resiliency guidance, and waste diversion tracking
Value Prop: Reduces claims costs by avg. 27% while enabling regulatory compliance and Scope 3 reporting
Traction: 5x YoY revenue growth | $3.0M pipeline incl. Zurich, TD, QBE, Travelers | $11B claims activity; 40% of Canadian property claims EcoClaim-certified.
Raise: SAFE ($50K - $200K tickets; Up to £500K 25% discount to next equity round, Summer 2026)
Initial Diligence
Strengths
Deep Workflow Integration (High Switching Costs):
EcoClaim embeds directly into existing insurance claims infrastructure (Guidewire, Verisk, CoreLogic, contractors, TPAs). This is critical. Rather than operating as a standalone carbon accounting tool, it integrates at the point of claim—where rebuild decisions are actually made. Once embedded into insurer workflows, switching costs become meaningful due to operational integration across the supply chain.Clear Economic Value Proposition (Cost Reduction, Not Just ESG):
The company claims an average 27% reduction in claims costs through resiliency guidance and waste diversion. This reframes decarbonization from compliance expense to margin improvement. In a market where insurers are facing CAT volatility and loss ratio pressure, cost savings is a far stronger wedge than regulatory reporting alone.Early Traction & Credible Logos:
$11B in claims activity connected to certified supply chains, 40% of Canadian property claims EcoClaim-certified (per deck), and a $3M pipeline including major insurers and adjusters (Zurich, Wawanesa, QBE, Crawford, etc.). 5x YoY revenue growth suggests early product-market fit in at least one geography.Multi-Layer Revenue Model:
SaaS (EcoClaim TRAX), per-claim fees, training & certification, and marketplace revenue share from manufacturers. The marketplace angle is particularly strategic—product manufacturers paying for placement at the point of rebuild decision introduces a scalable exchange dynamic beyond pure SaaS.
Weaknesses
Market Education Burden:
“Carbon intelligence for claims” is not yet a budget line item. Insurers already use ESG consultants and reporting tools. EcoClaim must convince carriers that emissions measurement tied to rebuild decisions materially impacts loss ratios and regulatory exposure—not just sustainability optics.Enterprise Sales Risk:
Insurance procurement cycles are long (12–24 months). Expansion beyond Canada into UK/EU and U.S. (especially California resiliency market) will require localized regulatory navigation and strong distribution partners. A small team may struggle with simultaneous geographic expansion.Competitive Convergence Risk:
Large incumbents (Guidewire, Verisk, ESG software platforms, or even consulting firms like Deloitte) could build adjacent capabilities. If carbon attribution becomes commoditized, EcoClaim must defend through embedded workflow integration and proprietary primary data.
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