Pre-Seed Commerce / Fashion United States

Kitme transforms your email receipts into a digital closet experience that saves you time, money, and decision fatigue.

ā‘  Summary

Kitme is the first platform to take user email data and convert it into a digital closet and personalized shopping experience all in one. Gen Z owns more clothes than ever, but wears fewer than 20% of the pieces in their closets, Kitme seeks to change that. The platform is projected to grow to $144K in revenue at 20k users, targeting 40% 30-day retention in its projected 50K active userbase in the next 18 months. Retailers lose $140B annually from excess inventory. Kitme sees this problem and offers a complete online fashion ecosystem as a solution for both shoppers and retailers alike.

ā‘” Context

Gen Z owns more clothes on average than any other generation and yet they receive promotions for products they are unlikely to need. Because Kitme can view a user holistically through email receipts, its recommendations solve that $140B problem. Consumers are happy because they finally have a platform that can cure indecisiveness and find pieces they will actually wear, and retailers are happy because they no longer have to operate off of broken data.

Market Size

$178B

Global market blindspot in Gen Z female shopping history

Retention

44%

of weekly users turned to monthly users

Average revenue generated per customer per year

$7.20

With 20k users, that's 144K in revenue

ā‘¢ Company Details

Raise $2M Pre-Seed total; $50K Trivium exclusivity
Valuation $10M valuation
Market Size $178B Gen Z girls Ā· Monetary gap in potential revenue retailers could earn with Kitme's data
Revenue Pre-revenue; $144K projected at 20k users post raise
Traction Over 5k current users Ā· 6.3 sessions per weekĀ· 26% of users still use after 30 days
Team 3 founders

ā‘£ Founding Team

Craig Kitto

Craig Kitto  Ā·  Founder & CEO

Craig is a former Williams NCAA hockey player with over ten years of experience in business development. He has previously worked at Gusto and Intenseye.

Williams College

Williams College

Madeline Walter

Madeline Walter  Ā·  Co-Founder & COO

At Williams, Madeline was the Co-Chair of Purple Mountain Partners. She started her career at American Express and BondVet before joining Kitme as a co-founder in April of 2025. Madeline focuses on operations, marketing and growth.

Williams College

Williams College

ā‘¤ Initial Diligence

Positive Signals

ā–² Strong engagement despite early scale: sessions per week are up 340% since April 2025, with 43% WAU/MAU and 24% Day-30 retention showing users are repeatedly returning to engage with their closets.
ā–² Proprietary data moat forming: users average 500+ items in their digital closets, and 56% connect their email accounts ā€” creating a difficult-to-replicate ownership graph across retailers and categories.
ā–² Product solves the onboarding failure that hurt competitors: Kitme's automated email syncing retrieves products with 90%+ accuracy, avoiding the manual-upload friction that limited adoption for wardrobe apps like Whering and Alta.

Watch Items

ā–¼ Consumer behavior risk: digital closet products historically struggle to become daily habits, and maintaining long-term retention outside fashion power users will be critical.
ā–¼ Competitive pressure from larger commerce and AI players: Pinterest, Shopify, Amazon, and fashion marketplaces could eventually build ownership-graph features into existing ecosystems.

Interested in Learning More?

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[email protected] ā†’

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