Kitme 👗

Pre-Seed

Commerce / Fashion

United States

Kitme transforms your email receipts into a digital closet experience that saves you time, money, and decision fatigue.

① Summary

Kitme is the first platform to take user email data and convert it into a digital closet and personalized shopping experience all in one. Gen Z owns more clothes than ever, but wears fewer than 20% of the pieces in their closets, Kitme seeks to change that. The platform is projected to grow to $144K in revenue at 20k users, targeting 40% 30-day retention in its projected 50K active userbase in the next 18 months. Retailers lose $140B annually from excess inventory. Kitme sees this problem and offers a complete online fashion ecosystem as a solution for both shoppers and retailers alike.

② Context

Gen Z owns more clothes on average than any other generation and yet they receive promotions for products they are unlikely to need. Because Kitme can view a user holistically through email receipts, its recommendations solve that $140B problem. Consumers are happy because they finally have a platform that can cure indecisiveness and find pieces they will actually wear, and retailers are happy because they no longer have to operate off of broken data.

Market Size

$178B

Global market blindspot in Gen Z female shopping history

Retention

44%

of weekly users turned to monthly users

Average revenue generated per customer per year

$7.20

With 20k users, that's 144K in revenue

③ Company Details

Raise	$2M Pre-Seed total; $50K Trivium exclusivity
Valuation	$10M valuation
Market Size	$178B Gen Z girls · Monetary gap in potential revenue retailers could earn with Kitme's data
Revenue	Pre-revenue; $144K projected at 20k users post raise
Traction	Over 5k current users · 6.3 sessions per week· 26% of users still use after 30 days
Team	3 founders

④ Founding Team

Craig Kitto · Founder & CEO

Craig is a former Williams NCAA hockey player with over ten years of experience in business development. He has previously worked at Gusto and Intenseye.

Williams College

Madeline Walter · Co-Founder & COO

At Williams, Madeline was the Co-Chair of Purple Mountain Partners. She started her career at American Express and BondVet before joining Kitme as a co-founder in April of 2025. Madeline focuses on operations, marketing and growth.

Williams College

⑤ Initial Diligence

Positive Signals

▲	Strong engagement despite early scale: sessions per week are up 340% since April 2025, with 43% WAU/MAU and 24% Day-30 retention showing users are repeatedly returning to engage with their closets.
▲	Proprietary data moat forming: users average 500+ items in their digital closets, and 56% connect their email accounts — creating a difficult-to-replicate ownership graph across retailers and categories.
▲	Product solves the onboarding failure that hurt competitors: Kitme's automated email syncing retrieves products with 90%+ accuracy, avoiding the manual-upload friction that limited adoption for wardrobe apps like Whering and Alta.

Watch Items

▼	Consumer behavior risk: digital closet products historically struggle to become daily habits, and maintaining long-term retention outside fashion power users will be critical.
▼	Competitive pressure from larger commerce and AI players: Pinterest, Shopify, Amazon, and fashion marketplaces could eventually build ownership-graph features into existing ecosystems.

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Kitme 👗

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